Advertising and Promotion: An Integrated Marketing Communications Perspective| 12th Edition

Advertising and Promotion: An Integrated Marketing Communications Perspective| 12th Edition is your essential guide to modern marketing strategies. This comprehensive book covers the latest trends and practices in advertising and promotion.

Key Features

• Understand integrated marketing communications for effective campaigns.
• Explore current advertising and promotion theories and applications.
• Learn about digital marketing and its role in promotions.
• Gain insights into consumer behaviour and media planning.
• Ideal for students and professionals in marketing fields.

Specifications

• Edition: 12th Edition
• Subject: Marketing
• Format: Book

FAQs

Q. What is the main focus of this book?
A. It focuses on integrated marketing communications in advertising and promotion.

Q. Is this book suitable for beginners?
A. Yes, it covers fundamental theories and modern practices.

Q. Does it include digital marketing aspects?
A. Yes, it discusses the role of digital marketing in promotions.