Advertising and Promotion: An Integrated Marketing Communications Perspective (SIE) | 9th Edition

Discover the Advertising and Promotion: An Integrated Marketing Communications Perspective (SIE) | 9th Edition book, your guide to mastering modern marketing strategies.

Key Features

• Comprehensive coverage of integrated marketing communications.
• Updated content reflecting the latest industry trends.
• Focus on practical application and real-world examples.
• Essential reading for marketing students and professionals.
• A deep dive into advertising and promotional techniques.

Specifications

• Edition: 9th Edition
• Series: SIE

FAQs

Q. What is this book about?
A. It covers advertising and promotion from an integrated marketing communications perspective.

Q. Is this the latest edition?
A. Yes, this is the 9th Edition.

Q. Who is this book for?
A. It is suitable for marketing students and professionals.