(Old Edition) Services Marketing, 7e

(Old Edition) Services Marketing, 7e is a comprehensive textbook for understanding the core principles of service businesses. It offers valuable insights for students and professionals alike.

Key Features

• Explores essential concepts in services marketing.
• Covers a wide range of service industries and examples.
• Provides a solid foundation for academic study.
• Updated content reflecting current market trends.

Specifications

• Edition: 7th Edition
• Format: Paperback

FAQs

Q. What is this book about?
A. This book covers the fundamental principles of services marketing.

Q. Who is this book suitable for?
A. It is suitable for students and professionals interested in service businesses.

Q. Is this the latest edition?
A. This is the old edition, the 7th edition.