The Choice Factory: 25 behavioural biases that influence what we buy

Discover The Choice Factory: 25 behavioural biases that influence what we buy, a fascinating book that explains why we make certain purchasing decisions. Understand the psychology behind your shopping habits.

Key Features

• Explores 25 key behavioural biases affecting consumer choices.
• Offers insights into the hidden drivers of buying behaviour.
• Helps understand the psychology behind everyday purchases.
• Provides practical knowledge for marketers and consumers alike.

Specifications

• Format: Paperback
• Language: English

FAQs

Q. What is this book about?
A. It explores 25 behavioural biases that influence what we buy.

Q. Who can benefit from reading this book?
A. Both consumers and marketing professionals can gain valuable insights.

Q. What kind of biases are discussed?
A. The book covers various psychological factors influencing purchasing decisions.